SWA is in the process of securing 14 slots at New York City’s LaGuardia (LGA), marking the first time we have ever entered the NYC market (ISP doesn’t count since it draws mainly from the Long Island area, not NYC proper). Historically we have avoided the 3 New York metro airports due to high costs, lack of gate/slot availability, and chronic delays. However, by staying out of the largest aviation market in the world, we have cost ourselves huge amounts of revenue. We are now getting a few slots from ATA, which should allow 7 daily round trips to and from LGA. I have mixed feelings. The extra revenue will be significant, but LGA is an operational nightmare, similar to Philadelphia (PHL) if not worse in terms of delays.